Cricut Image Upload Limit: What Does it Mean and What Should I Do?

The Cricut “upload limit” has left quite a few crafters scratching their heads. So if you’re confused, you’re not alone. But the information you’re working with might be a little outdated. Let’s talk about the Cricut image upload saga and how it affects you. 

Cricut’s Big Announcements

March of 2021 had Cricut users in an uproar due to three very controversial announcements from Cricut CEO Ashish Arora. Cricut announced its plans to move towards a subscription model for Cricut users. This change meant that Cricut users using the free Cricut Access plan would be limited to 20 image uploads per month. 

The main problem with limiting users to 20 image uploads per month is that many single projects require multiple image uploads for completion.  For users working on multiple big projects a month, 20 free image uploads would run out quickly. Many people depend on Cricut’s unlimited free image uploads for their small businesses, not to mention they already paid quite a hefty price to purchase their machines and Cricut supplies.

Perhaps unsurprisingly, Cricut users had a lot to say about these unexpected changes to Cricut Access, causing Cricut to completely backtrack from their initial statement in less than a week. Here is a timeline of Cricut’s announcements:

March 12 

  • Cricut announced that it would limit users who weren’t subscribed to either Cricut Access Standard or Premium plans to 20 image uploads per month.
  • This meant that users would have to pay at least $9.99 per month to upload unlimited images.

March 16

  • Cricut faced quite a few negative responses to their initial statement requiring users to pay for a subscription in order to add their images. 
  • Cricut users were outraged by these new terms since they’d already paid for their machines without knowing they would also have to pay for a subscription service.
  • CEO Ashish Arora followed up on these complaints by announcing that users who purchased their machines prior to December 31, 2021, wouldn’t be subjected to the 20 image upload limit regardless of their Cricut Access subscription status.

March 18

Dear Cricut Members,

One of our core values is community — we’re listening, and we took your feedback to heart. The foundation of our Cricut community is one of integrity, respect, and trust. It is clear that, in this instance, we did not understand the full impact of our recent decision on our current members and their machines. We apologize.

Here’s how we’ll move forward.

We will continue to allow an unlimited number of personal image and pattern uploads for [all] members…

So, in just under a week, Cricut users saw a full redaction of Cricut’s statements regarding the 20 image upload limit.

Cricut Subscription Model Failure—A Closer Look

With subscription models taking over the industry, it seems like it would be a no-brainer for companies like Cricut to transition in that direction, right? So why did the subscription model work for companies like Adobe and Microsoft but not for Cricut?

In an article for Utah Business, Kelsie Foreman examines the reasons behind the failure that was Cricut’s attempt to transition to a subscription model:

Cricut Customers Complain

The response to Cricut’s initial plan to limit free Cricut Access users to 20 image uploads per month was bigger than anyone could have expected. Foreman cites Ross and Holley Richardson, owners of Jig Street Crafts, for starting two petitions on that received over 50,000 signatures each from Cricut users asking Cricut to cancel their plans for a subscription model.

Cricut users across social media platforms voiced their rage, and ultimately Ashish Arora was forced to listen.

Why the Subscription Model Didn’t Work

Kelsie Foreman cites Pascale Yammine (VP and GM of Salesforce Revenue Cloud, a SaaS solution designed to help businesses manage their subscriptions), writing:

According to Yammine, successful subscription models aren’t born simply by “implementing software” or “changing pricing.” They happen when companies undergo a complete cultural transformation that puts the customer, rather than the company, at the center of it all. “You have to ask the questions: ‘How does it make [users] lives better? How does it produce value for them?’ And as long as you are authentically, culturally focused on that, the conversation with customers [about the shift is] typically positive.”

It’s clear that Cricut did not put users at the center of their decision to implement a subscription model, seeing as the potential damage it would have caused to individual makers, small businesses, educators, etc., outweighed the potential benefits. Many Cricut users are still unhappy with the company and continue to voice their frustrations online.

Cricut Access Plans

Although Cricut hasn’t put a limit on image uploads for free Cricut Access users, three different subscription levels are available, all with unlimited image uploads.

Cricut Access – Free

This plan includes:

  • 1,000+ images
  • 15+ fonts
  • “A la carte” digital purchases
  • 250+ ready-to-make projects
  • Up to 5 collections

Cricut Access – Standard

This plan includes:

  • Unlimited use of 200,000+ images
  • Unlimited use of 700+ fonts
  • 10% off licensed images
  • 1,000s of ready-to-make projects
  • Unlimited Collections
  • 10% off purchases, including machines
  • Priority Member Care

Cricut Access – Premium

This plan includes:

  • Unlimited use of 200,000+ images
  • Unlimited use of 700+ fonts
  • 10% off licensed images
  • 1,000s of ready-to-make projects
  • Unlimited Collections
  • 10% off purchases, including machines
  • Free economy shipping on $50+ orders
  • Priority Member Care

Wrapping Up

With the help of very passionate Cricut users across social media platforms and the world, there is no immediate plan for an image upload limit. Arora’s mass apology on Cricut’s official blog addressed their missteps regarding plans to instill a subscription model on customers that had already paid for Cricut machines. 

While many long-time Cricut users are unhappy with the company’s decisions to prioritize pushing the subscription model forward, there are still multiple levels of customizable Cricut Access. And for vinyl-obsessed artists around the world, the image upload increase is still great news. 

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